A holiday social media campaign for Coke. Facebook users can scan their profile to find out if they were naughty or nice on social media. Outputs an animated DataVis video.
Role: UX Lead
Deliverables: Social Graph Research, User Journeys, Wireframes, DataVis, Storyboards
To correspond with Coke’s “naughty” and “nice” holiday cans, we analyzed the Facebook API and found opportunities to make judgements based on how good of a citizen you are on social media. Based on our findings, a series of data visualizations were dynamically created and served to users on Facebook as a sharable video.