A digital extension of Nike’s groundbreaking The Last Game campaign. During the Wold Cup, fans could capture, remix and share their own perfect shot–all in an immersive 3-D experience that uses new real-time ad delivery technology.
Role: UX Designer
Deliverables: Campaign Concept, Wireframes, Prototypes
In just a few weeks, about 2.2 million people experienced Phenomenal Shot, exploring and customizing Nike content. While the ads themselves ran in 15 countries, the social and sharable nature of the experience engaged fans from more than 200 countries.