A digital transformation of KP’s brand experience that won a webby and was recognized by fast company.
• 200% increase in traffic to KP.org
• 80% increase in appointment bookings
Role: Creative Director
Deliverables: Product Vision, Figma Prototypes, Design System, Functional Specifications, Coded Prototypes, Content Architecture, Copywriting.
KP.org was only used sporadically by members, and had no utility for non-members. How could we create a 365 trusted source for healthcare needs?
We created a modular, personalized suite of experiences — powered by a unified design system across all digital touch points. Individualized healthcare content drives membership value and appointment booking.
Using our new design system, we revamped the way KP members in Washington connected to care, and re-designed the KP member portal.
• 10.5M visitors/month
• 7% are able to access care quicker through get care
• A/B test saw +70% increase in interaction
As we moved our work into KP’s design system — complete with thorough documentation — their internal teams were able to quickly unify and improve the entire digital ecosystem.